About us
MERRITT
Tourism Nicola Valley: Discover Merritt’s Best Kept Secrets
Your Ultimate Guide to Visitors, Adventures & Information in the Nicola Valley
Explore the Experience Merritt Website for Travel, Info Centre Services & Seasonal Adventures
Tourism Nicola Valley (TNV) is your official Destination Marketing Organization (DMO) dedicated to showcasing the beauty, culture, and adventure of Merritt, BC. Located in the heart of British Columbia, Merritt is a four-season destination where authentic experiences, stunning scenery, and small-town charm meet.
Nestled between the Nicola and Coldwater Rivers, Merritt offers more than just a place to visit—it’s where visitors come to create unforgettable memories. The area boasts hundreds of pristine lakes, wilderness campsites, and scenic trails that call to outdoor lovers. From fishing and hiking in the summer to snowshoeing and wildlife watching in the winter, every season reveals a new adventure in the Nicola Valley.
Tourism Nicola Valley Association Website
The Tourism Nicola Valley Association, based in Merritt, British Columbia, is a dynamic, community-driven organization dedicated to transforming the Nicola Valley from a transient stop into a vibrant, four-season destination. Through initiatives like the “Experience Nicola Valley” digital marketing program, which has garnered both international and provincial accolades, the association highlights the region’s diverse attractions—from outdoor adventures like mountain biking and snowmobiling to local arts and agriculture. Recent developments include the launch of a 21-seat tour bus designed to connect visitors with key sites and experiences across the valley, and the establishment of a downtown Adventure Centre aimed at centralizing tourism services. By fostering sustainable tourism and supporting local businesses, Tourism Nicola Valley plays a pivotal role in enhancing the area’s economic vitality and enriching the quality of life for residents and visitors alike.
Why Tourism Nicola Valley is the Go-To Travel Resource
TNV’s Experience Merritt Website is designed with the traveller in mind. Whether you’re searching for local attractions, accommodation options, or recreation info, our tourism hub is packed with useful tools to help plan your perfect visit.
Additionally, the Merritt Visitor Info Centre provides timely travel information, helpful guides, and maps to assist with your journey. With TNV, your trip planning becomes seamless and personalized.
Plan a New Adventure Every Day
What makes Merritt unique? Every day offers a fresh outdoor experience. Because of its location and climate, the Nicola Valley provides a new lake, trail, or cultural event to explore daily.
Moreover, visitors enjoy a wide range of activities, such as horseback riding, ATVing, biking, and local festivals. Merritt is not only a destination—it’s a lifestyle filled with passion, nature, and people who care.
If you’re looking for a true Canadian adventure, Tourism Nicola Valley is your gateway.
Merritt BC Tourism Nicola Valley Adventures Travel Talk Community
We want you to know what is happening today.
The Nicola Valley Travel Talk Community is our live community scrolling feed sharing with you stories, photo galleries, videos and more by real people in real time sharing real experiences. Just one of the many Tourism Nicola Valley tools to communicate with travellers visiting the Merritt.
Winter Things To Do In The Nicola Valley
Winter things to do In Merritt BC includes, you guessed it, our hundreds of lakes. Each winter adventure season our lakes freeze over and our higher elevations are covered in snow. Our winters create a pristime environment for cross country skiing, snowmobiling, ice fishing and snowshoeing.
Merritt BC Parks and Trails
The City of Merrit maintains our many community parks. And just outside of the city limits we also have a provincial park on Nicola Lake. However, we are best known for our wilderness lakes and recreation areas located In the backcountry of Nicola Valley. To learn more please go to our parks, lakes and trails section.
Summer Things To Do In Merritt BC
There are so many summer things to do In Merritt BC Canada. The gravel roads and hiking trails in the region lead deep into the Nicola Valley backcountry connecting with many lakes. Our wilderness lakes provide many camping, wildlife sighting, birdwatching, canoeing, kayaking, wind surfing, boating, water skiing and fishing opportunities. Our 280 kilometres of trails are designated multi use and single use for hiking, mountain biking, dirt biking and horseback riding. There is no end to summer things to do In Merritt BC in the Nicola Valley.
Amenities in Merritt
Merritt is easily accessible from four major highways – Hwy 5 and 5A, Hwy 97C and Hwy 8. The community of Merritt BC provides many of the amenities necessary for travel including accommodations, restaurants, pubs, coffee houses, gas stations, banks, laundromat, retail stores, grocery stores, taxi cabs, bus, internet and cell reception.
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